Mohammed Faical Akel

Business Development & Media Buying Consultant

an expert in business development and media buying, with over 20 years of experience in business strategy, digital marketing, and professional space development. Throughout my career, I have successfully built multinational brand identities, managed large-scale digital advertising campaigns, and implemented impactful corporate communication strategies. My expertise lies in market analysis, optimizing media investments, and forging strategic partnerships, helping businesses grow and achieve long-term success.

00212645905225
TANGER ASSILAH - طنجة اصيلة, MA

About

Passionate about business growth and brand strategy, I work closely with companies to develop and execute innovative strategies that enhance their market presence and profitability. With a strong background in media buying, branding, and project management, I help businesses maximize their visibility and drive commercial success. Being fluent in Arabic, English, and French , I effectively manage national and international projects, ensuring brands achieve strong positioning and sustainable growth in competitie markets.

Expérience Professionnelle

Business Development Consultant & Media Buying Specialist

2020 - Présent

DPA | Digital Power Agency , TANGIER

  • • Worked with diverse businesses in the services and industrial sectors
  • • providing strategic business consulting and media buying expertise
  • • Developed and executed digital marketing strategies to optimize ROI.
  • • Managed media buying campaigns across social media, search engines, and programmatic platforms.
  • • Consulted on business growth strategies, brand positioning, and corporate identity development.
  • • Assisted in market research and client acquisition strategies for expanding business operations.

Co-Founder & Business Development Manager

2016-2018

BSD | Business Space Development, TANGIER

  • • Specialized in professional space planning & design for corporate clients.
  • • Managed turnkey office development projects for ONDA, Budas Catering, Amendis, Decathlon Ibno Bachir, and more.
  • • Oversaw corporate branding and marketing strategies to expand business reach.

Founder & Business Development Manager

2012 - 2020

MPM | Maroc Pub Media, TANGIER

  • • Led brand creation & corporate guideline development for multinational brands.
  • • Managed event planning and execution for Decathlon, Chamber of Commerce & Industry (Tangier-Tetouan-Al Hoceima), Renault-Nissan Tangier, TMSA, INDH, and more.
  • • Developed marketing strategies and digital advertising campaigns for client brands.

Education

Computer Systems Technician

2000 - 2002

High Institute of Applied Technology, Tangier

Completed a comprehensive program focused on computer systems, gaining a strong foundation in hardware, software, and network management.

Certified in the Governance of Enterprise IT

2009

DutyLinks London UK

Achieved certification in enterprise IT governance, enhancing skills in aligning IT strategies with business objectives to improve organizational performance.

Project Management Professional (PMP)

2009-2010

PMI

proficiency in managing projects through all phases, from initiation to completion, ensuring efficient and successful project outcomes.

Advanced Business Strategy & Market Analysis

2011

EXPERT SYSTEMS

Specialized in advanced business strategies and market analysis, focusing on data-driven decision-making for long-term growth and market positioning.

Corporate Branding & Communication Strategies

2007

EXPERT SYSTEMS

Expertise in developing and executing branding strategies and effective communication plans to strengthen corporate identity and market reach.

Microsoft Dynamics CRM

2007

MICROSOFT

Acquiring the skills to manage customer relationships, sales, and marketing automation for improved business processes.

Digital Marketing & Media Certification

2024

Google

focus on leveraging digital advertising platforms and analytics to drive targeted marketing campaigns.

Media Buying + Auto Coaching

2025

Media Buying Academy

Key Skills

Business Development & Consulting

Strategic Planning Client Acquisition Market Expansion

Media Buying & Digital Marketing

Google Ads Facebook Ads Programmatic Advertising

Corporate Branding & Event Management

Brand Identity Corporate Communications

Professional Space Development

Interior Design Office Planning Project Management

Web & Graphic Design Management

UI/UX Web Development Creative Direction

CRM & Business Applications

Project & Team Management

Leadership Training Quality Control

Performance Highlights

Reduced CAC

-25% within 6 months

Refined media buying strategies by implementing data-driven A/B testing, enhancing customer acquisition channels, and targeting high-converting demographics

Boosted Conversion Rates

+50% year-over-year

Optimized landing pages and creatives, resulting in a significant increase in conversions for key e-commerce clients

Maximized Ad Spend Efficiency

+25% improvement in ROI

Managed multi-channel campaigns across Google, Facebook, and Instagram, optimizing budget allocation and ad spend distribution to yield the highest return.

Specializations

  • • Digital Marketing & E-commerce For MENA Region
  • • Product Strategy & Innovation
  • • Business Development & Sales Growth
  • • Branding & Communication
  • • Leadership & Change Management
  • • Market Research & Competitive Analysis

Langues

Arabe

Courant

Français

Bilingue

Anglais

Intermédiaire