an expert in business development and media buying, with over 20 years of experience in business strategy, digital marketing, and professional space development. Throughout my career, I have successfully built multinational brand identities, managed large-scale digital advertising campaigns, and implemented impactful corporate communication strategies. My expertise lies in market analysis, optimizing media investments, and forging strategic partnerships, helping businesses grow and achieve long-term success.
Passionate about business growth and brand strategy, I work closely with companies to develop and execute innovative strategies that enhance their market presence and profitability. With a strong background in media buying, branding, and project management, I help businesses maximize their visibility and drive commercial success. Being fluent in Arabic, English, and French , I effectively manage national and international projects, ensuring brands achieve strong positioning and sustainable growth in competitie markets.
Completed a comprehensive program focused on computer systems, gaining a strong foundation in hardware, software, and network management.
Achieved certification in enterprise IT governance, enhancing skills in aligning IT strategies with business objectives to improve organizational performance.
proficiency in managing projects through all phases, from initiation to completion, ensuring efficient and successful project outcomes.
Specialized in advanced business strategies and market analysis, focusing on data-driven decision-making for long-term growth and market positioning.
Expertise in developing and executing branding strategies and effective communication plans to strengthen corporate identity and market reach.
Acquiring the skills to manage customer relationships, sales, and marketing automation for improved business processes.
focus on leveraging digital advertising platforms and analytics to drive targeted marketing campaigns.
-25% within 6 months
Refined media buying strategies by implementing data-driven A/B testing, enhancing customer acquisition channels, and targeting high-converting demographics
+50% year-over-year
Optimized landing pages and creatives, resulting in a significant increase in conversions for key e-commerce clients
+25% improvement in ROI
Managed multi-channel campaigns across Google, Facebook, and Instagram, optimizing budget allocation and ad spend distribution to yield the highest return.